If you attempt to create a replacement for the IBM logo or the Nike swoosh it better be great. If you tried to repaint the ceiling of the Sistine Chapel, you probably shouldn't us a roller and a 4" brush. If you are going to photograph Half Dome in black and white, you should rethink it, because Ansel Adams' work is perfect. So then, if you are going to "remake" a Coke commercial from 1980, that originally featured Mean Joe Green, it better be damn good, or you risk become the laughing stock of the advertising world. That's what Crispin Porter + Bogusky intend to do. They are going to remake the Mean Joe spot and cast Troy Palamalu as the villian. Oh yeah, plus they decided to cast Coke Zero in the roll of Coke. This better be good.
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